We’re often asked how or why we started Great Goals. We’ve also been called various terms: ‘soccer-moms’, ‘mom-trepreneurs’, ‘a program run by housewives’. How we started is all of that and what we’ve become is all of that and more.
Great Goals was set up in 2013, with football for under 10 and under 8. We now have children from 4-16 playing football, basketball and multisport. When we started out, we were looking to create a quality football training program that was fun and safe for young children and also reliable and accountable to parents. We were thinking about it from what our own boys loved in the class and what we wanted as parents. And we wanted to bring in the best aspects of sports programs for children from around the world. Our in-house League, that became the Great Goals League – which started from our very first term, is something we copied from little leagues in North America. It remains the most favourite feature of the Great Goals term.
Each program has had an organic evolution. For example, we saw girls dropping out of football when they were around 10 years old. Our basketball program was born out of the need to create a sports culture among young girls. We also started a program called Just For Girls from age 8 to 16, and they loved it.
All of this stems from our belief that sport is a metaphor for life. And the non-technical skills that players learn – team work, leadership, being strategic in the choices we make, being fair in the choices we make and dealing with disappointment, facing loss and wins with equanimity.
And these are the values we continue to emphasize in our players on and off field. And the building blocks on which Great Goals has grown and stands.